Affiliate Disclosure

Affiliate marketing is a commercial arrangement in which a website earns commission by directing traffic to another business. When a visitor follows a link from an affiliate site and completes a qualifying action — typically registering an account and making a deposit — the affiliate receives a referral fee from the merchant.

PlayPicksDaily operates under this model. We have affiliate arrangements with each casino operator listed on this site. When you follow a link from our comparison section and register with a listed operator, we may receive a commission payment from that operator. The amount varies by operator and arrangement.

This commission is paid entirely by the operator. It does not represent an additional cost to players and does not affect the terms, bonuses, or conditions you receive as a customer of the operator.

Our editorial scores and review content are produced independently of commercial arrangements. All operators on this site are assessed using the same eight-point framework. The scores we publish are the result of applying that framework consistently.

Operators cannot purchase a higher score or a more favourable review. If a commission arrangement ends with a particular operator, our existing review of that operator remains accurate to the information available. If we become aware of material changes at any operator, we review and update our assessment accordingly.

Operators listed on this site are here because they met our basic criteria (UKGC licensed, UK-facing, with sufficient publicly available information to assess). The presence of an affiliate arrangement is a condition of appearing on the site — we do not review operators with whom we have no commercial relationship — but commercial terms do not determine scores within that set.

All outbound links to casino operator sites are marked with rel="sponsored" attributes, which signals to search engines that the link is part of a paid commercial arrangement. This is in line with standard disclosure requirements for affiliate links.

Clicking a link from our site takes you directly to the casino operator's own website. We are not involved in the registration process, deposit process, or any subsequent gambling activity. Players deal directly with the operator and are subject to the operator's own terms and conditions.

Casino affiliate websites that publish promotional comparisons for UK-licensed operators are subject to the UK Gambling Commission's rules on third-party marketing. This site follows those rules, which include requirements around advertising standards, age targeting restrictions, and the prohibition of misleading or irresponsible promotional content.

This site is not itself licensed by the UK Gambling Commission. The operators we compare hold their own individual licences and are directly subject to UKGC regulation.